Social Media Savvy
Is your small business social media savvy?
In my area, most small businesses don’t even know what the phrase means.
Sadly, most do not even have websites that can be found (if they have one) let alone accounts with the three “must have” online presences at Twitter, LinkedIn and Facebook.
Social Media encompasses a lot of things but is basically any media or communication that is shared and disseminated through social interaction.
Not too long ago, I attended a virtual seminar that explored the different platforms and sites that facilitated social interactions.
It explained the distribution of information and types of media used (audio, video, text, images…) and clumped them into categories.
One of the things about Web 2.0, and the social media landscape, is that it is about relationships first–but a lot of small businesses don’t realize that.
For instance, about two weeks ago, a colleague of mine began using Twitter with fury.
The thing is, it was all about her all the time.
When she did bother to Tweet @someone it was to disseminate her information in their stream.
Along with some private communication that was out of line, she managed to irritate me (and probably a lot of others) who are online networking, promoting good information and sharing things along with promoting services or products.
She is not alone since her mistake is the same one a lot of people make when they begin to use social media.
I also know someone else who decided to do her own thing on Twitter because she foolishly listened to a pal who knew nothing about the platform or its use.
Soon, she was following about 10,000 Tweeps (people on Twitter).
But the thing is, she isn’t involved with them at all.
She mistakenly thought she would promote her business but instead she filled her Twitter stream with garbage.
In it are people she knows nothing about nor does she really care about them.
Few followed her back because it is clear that she is not interested–and now she has a big mess on her hands.
The thing about social media is that it isn’t about ROI (return on investment) it is instead about RO_E_ (return on engagement).
Today it is important to engage your customers or prospects and, when done right, the return will be greater.
Locally and online, we will be doing some social media savvy workshops to help you get those business profiles set up and moving in a good direction.
Take a moment to comment and share your experience in social media and let us know if you are interested in the workshops.
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Yes, i am very interested.
I need some sanity and stable data in this area.
Thanks for your help.