Troubled Economy Tips for Slow Businesses

Posted by Professional Writing Services

June 22, 2008

One of the mistakes many businesses make when things are slow is to stop promoting.

Yikes! What a mistake.

This is a time when you should be promoting your business diligently. If you are not attracting new customers you have to ask, why not?

There are several answers to that question. If you are a brick and mortar store–the problem could be your location or the traffic.

In the Big Bear Valley there are two times in the year where tourist traffic slows down–but what about locals?

One of the easiest strategies to attracting more business is to maintain contact with your existing, loyal customers.

For example, I know one business that was bustling with customers when the rest of the businesses around her were empty. Why?

First, she has a great location.

Next, she is always thinking of what new items she can suggest to her current customer base–who are usually thrilled that she called or thought of them when they are presented with the idea on their next visit. This usually results in an additional sale–plus customer loyalty.

Also, she changes her window displays and decorates her store in conjunction with the seasons or holidays.

Contrary to popular belief a lot of tourists are repeat visitors and they know they will always find something new in her store–AND the biggest reason they go in–she remembers them.

Did I mention that each and every person who walks in gets greeted? Not only that, they also are thanked for coming in as they leave–whether they purchased or not.

So, if things are slow for you–figure out how to reach out to your existing customer base and engage them by reaching out or “wowing” them with personal attention or ideas to help them.

Need help with marketing or writing–give me a call. Or if you have any other questions or ideas–feel free to comment just click on the bubble on this post to your upper right!